Globalization is the process of diminishing cultural barriers and interacting more and more with each other. From culture to culture, ideas or goods can be shared and interacted due to technology. Media is now reaching across borders and is helping to integrate cultures.
Due to new technology, Globalization has increased in the last years as well as Glocalization. Glocalization is used to describe a product or service that is developed and distributed globally. Just like Globalization, Glocalization interacts culture with culture in different ways.
A good example of Glocalization is McDonalds. McDonalds is all over the world, but they do not have the same menu for every single one of their locations. In order to be successful McDonalds makes some changes to satisfy the culture where it is located. Some example are : there are no Big Macs in India due to the fact that Hindu people do not eat beef, McDonalds serves beer in Germany, and in Chile you can dress your burger with avocado paste instead of ketchup. Glocalization allows McDonalds to do this in order to expand and diffuse cultures.
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