The Classical Hollywood Era, a time period of the dominance of vertical integration. Hollywood dominated the movie business through vertical integration. They were able to control every aspect of production, from producers to actors. They developed a trend of placing actors with a type of genre for audience to identify.
Through actors, Hollywood started developing genres that would identify them. Therefore every time you went to go see a certain actor, you had an idea of what kind of movie you were going to go see, and vice- versa. If you liked a certain type of movies you would probably see a familiar actor in most of those films.
The best example for this type of practice is, John Wayne. If we knew John Wayne was going to be in the movie, we knew the movie was probably going to be a western type movie. If you like westerns, you probably also like John Wayne and therefor you would keep on watching his movies and Hollywood films.
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